Communications
Consulting
Too busy running your organization to promote your organization?
When you're running a fast-growing business or important organization, it's easy for improving your materials and communications to get pushed to the bottom of the to-do list.
I help small teams get out from under outdated materials and patchwork content creation processes to reach their goals.
When your communication works, everything else gets easier.
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Holistic communications strategy for nonprofits and small businesses
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Functional communications systems auditing
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Content and asset development
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Content creation process refinement
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Instructional design for internal or external training programs
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Client onboarding and instructional materials
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Leadership communication and slide deck development
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Website UX and copywriting
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Instructional materials and full course creation
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AI automation support to increase capacity
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And more
My Work
Email Copy and Product Release Campaigns
Demonstrates a teaser email and a more detailed release email for a workshop kit product. The goal of the campaign was to generate interest in the product and get partners signed up for a facilitator training event.
Reusable Asset and Instructional Design
I led end-to-end design for the release of a new professional seminar product that included printable, digital, video, and interactive assets. I also led a cross-functional team to collaboratively design the front-end platform for enhanced user experience and build out the back-end content management system to prioritize asset management and scalability.
Redesigned Hero Page Copy
I used human-centered language to reframe the services of an instructional design consultant. The original was informative, but did not convey the real benefit of the service to the client. My rewrite highlights the real impact and value to the client generated by the firm.
Website Copy & UX
I created copy for a new hero page, adding SEO keywords, outlining the key benefits of the service, and removing generic stock images to ensure the website reflects the tone and caliber of the service.
Scalable Asset Management & Storage Systems
Demonstrates a sample of cross-functional team and project management tasks required to design and execute an asset management and storage system, including enhancing asset management for a new instructional product.
Defining Consistent Brand Messaging
Demonstrates cohesive messaging strategy. A single source of truth to support brand consistency across all internal and external communication. Using focus group and user data to identify an audience-centered tone and increase customer perception.
Engaging Educational Materials
Demonstrates clear, engaging delivery of complex ideas. The three-pronged structure focuses the ideas into understandable categories of consideration. The handwritting suggests to the learner how they can apply these ideas within their own context.
**The majority of my work lives on proprietary software, behind paywalls, or is copyrighted. These are primarily mockups to reflect my skills and experience. Visit my blog page to see more writing samples.
About Me
My job is to make your job easier and your communications impressive. With a background in editorial strategy and instructional design, I craft clear, purposeful content and highly effective education programs designed to connect with your audience.
I started my career in non-profits, gravitating toward creating social media and instructional content to support educational programs. I then transitioned into teaching middle school social studies, a job that taught me the value of purposeful messaging and gave me a masterclass in engaging a tough audience with minimal resources.
During the pandemic, I moved into instructional design and copywriting for a national edtech company, leading a team to create highly effective eLearning products.
That experience gives me a unique approach: approaching communications as education. Your organization is already important and impactful. We need to educate people about what you are doing and teach them why and how to take action to help further your mission.
Having impressive, impactful communications makes everything else easier. From building donor support to increasing community engagement to increasing positive outcomes, it all starts with and thrives on excellent communications materials. Let's build them together.
Deliver a solution that lasts
I understand that your resources are limited. Time and money are important considerations. My goal is to identify strategic solutions, take tasks off your plate, and build effective processes to help you achieve the best possible return on investment.
You are already wearing too many hats; I'd like to remove a few and make your job easier long after our partnership ends.
Make a plan
Before we jump into asset development, we need to ensure we have a clear understanding of where we are, where we need to go, and how to get there. I will build project management tools, create a communication schedule, and develop a roadmap for each step of the project to avoid wasted time and energy and make sure that each deliverable is exactly what you need.
Understand the need
My process starts with listening and learning. I need to understand your goals, existing frameworks, and the context of what worked or didn't work for you in the past.
Once we have established a strong contextual background, the next step is to prioritize your goals, define your audience, and create a strategy and roadmap that meet your needs.
My Process
Let's Connect
Ready to make a plan to increase your impact? Reach out for a consultation to discuss your communications strategy.
emily@emilyhenely.co
+1 (207) 242-1332
How We Work Together
Project-Based Contract
For organizations with a specific project, deliverable, or short-term need.
This option works well for focused initiatives with a clear beginning and end.
Common projects include:
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Workshop and course development
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Website development, redesign, copy refresh
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Communications templates and visual tools
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Communications audits
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Presentation design
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Training content development
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Messaging guide development
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Donor outreach strategy and campaigns
Projects are typically priced as a flat fee based on scope and timeline.
Retainer
For organizations that want consistent hands-on communications support without hiring a full-time communications team.
This is a collaborative working relationship built around ongoing projects, shifting priorities, and regular communications needs.
Common areas of support include:
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Content and copy development
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Leadership messaging and slide deck development
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Instructional and training materials
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Campaign support
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Messaging refinement
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Communications planning
Includes:
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Regular meetings
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Asset management and content development systems support
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Content strategy and messaging guidance
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Review and feedback on materials
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Email support between meetings
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Support with specific projects or events as needed
This option is a good fit for:
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Small nonprofits or businesses
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Leadership teams without a dedicated communications staff
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Organizations navigating growth or change
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Available as an annual agreement with monthly billing
Hourly Consulting
Hourly support is available for smaller requests, overflow work, or projects with a scope that is still evolving.
Common areas of support include:
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Editing and review of large assets
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Communications systems audits
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Communications troubleshooting
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Feedback sessions
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Short term support needs
Hourly work is typically used when a project does not fit neatly into a larger engagement structure.